How Commoditization Killed the Designer

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gun to head

What do you do when one’s talents are becoming commoditized in an ever-growing competitive and creative job market? When there are so many software tools making creative skills more easily accessible to acquire and when companies are shopping for the lowest cost design services, it creates an economy where we’re all racing to the bottom.

Basic SEO Tips to Improve Your Ranking On Google

basic seo tips

If you’re into creating websites or interested in having one, you surely must have come across the term SEO (search engine optimization). By definition SEO is optimizing your website content so that it achieves better search results in various search engines like Google, Bing, and Yahoo. I’m going to share with you some basic seo tips you can start using today to improve the search ranking of your website.

If You Can Be Self-Employed, You Should!

self-employed

It’s been a little over a year and a half since I quit my 9-5 job and started to take on the world alone. Looking back on that very first year self-employed I learned a lot about business and finance. But one thing I wasn’t expecting, which ended up being my first big business breakthrough was that you can keep more money being self-employed when compared to being an employee. I’ve now realized that being an employee is the worst long-term career choice you can make for yourself. Dollar for dollar, you keep more money when you’re self-employed.

The Importance of an Interdisciplinary Approach to Multimedia and Business

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multimedia

There are 5 elements to the modern marketing website. Being able to execute them will require interdisciplinary skills in multimedia. If I can play any part in sharing even a small nugget of knowledge or information that could help another young person find their way into a multimedia and digital entrepreneurial career path… I’ve won!

Real Estate Lead Generation Case Study: How to Use Google Adwords to Drive Qualified Leads to a Training Class

real estate lead generation

In this case study I breakdown the 3-step funnel strategy we’ve been using with paid traffic, as well as the results we’ve been getting to drive qualified leads to a live and in-person training class.

Pairing Typography like Wine

pairing-typography

Pairing typography is a lot like wine tasting: making educated and inspired choices where the history, personality and unique details of each flavour bring out the best of its complement, creating an experience worth savouring. Here are 3 quick steps to help give you some things to think about when pairing typography. Step 1: Consider Classifications. Know your classifications when […]