The Importance of an Interdisciplinary Approach to Multimedia and Business


There are 5 elements to the modern marketing website. Being able to execute them will require interdisciplinary skills in multimedia. If I can play any part in sharing even a small nugget of knowledge or information that could help another young person find their way into a multimedia and digital entrepreneurial career path… I’ve won!

Real Estate Lead Generation Case Study: How to Use Google Adwords to Drive Qualified Leads to a Training Class

real estate lead generation

In this case study I breakdown the 3-step funnel strategy we’ve been using with paid traffic, as well as the results we’ve been getting to drive qualified leads to a live and in-person training class.

Pairing Typography like Wine


Pairing typography is a lot like wine tasting: making educated and inspired choices where the history, personality and unique details of each flavour bring out the best of its complement, creating an experience worth savouring. Here are 3 quick steps to help give you some things to think about when pairing typography. Step 1: Consider Classifications. Know your classifications when […]

10 Marketing Skills to Future-Proof Your Career

It’s a crazy time to be a marketer. The shift from traditional channels to digital ones has been immense and it means marketing skills are always changing. Digital strategies and tactics have become so ubiquitous that there really is no difference from a “digital marketer” and a regular ol’ “marketer”. It’s pretty much all the same […]