Rock Star Real Estate –

The Problem: The client had a well-developed Content Marketing Strategy that had been serving them nicely for years. There were printed materials and email newsletters, videos, articles and blog postings, audio interviews etc. The client had basically become a content marketing machine, constantly turning out new content on a weekly basis. However, the client struggled to keep their content organized in network directories, as well as distributing their content across multiple channels.

The Solution: I successfully pitched and implemented an omni-channel approach to their content marketing strategy. The solution was simple, instead of running serval dozen URL domains displaying different types of content across several different channels, streamline everything into a single site directory, this way, whenever new content is published it can be hosted on the client’s own distribution channel and syndicated through their social media channels simultaneously.