John Cerpnjak writes…
COPY THAT SELLS!
Finally, a Copywriter who can show you a simple path towards better marketing so you generate more leads, close more sales and earn more profit!
My clients
If you need to hire a copywriter in Toronto to communicate effectively with your audience – so you get more leads, sales and profit – I can help.
I’m a man of few words, but that’s usually all I need. In an industry where every syllable counts, there’s no room for mincing words.
As your professional Toronto Copywriter, I’ll create powerful, concise marketing materials that instantly convey what your brand is all about.
What separates me from other copywriters and other creative professionals is my Client Discovery Process.
When I sit down with a client I do a DEEP discovery into their business, products & services, customers and their competition.
There are 2 important reasons why I do this.
First of all, it’s the absolute best way to truly understand my clients’ businesses. I’ve been working professionally since 2013, so I’ve had years to refine my Discovery Process with clients.
Secondly, my Client Discovery Process acts as a filter to qualify potential clients. You see, I generally won’t work without a Discovery Process. I’ve just found it too vital not to go through with a client.
And the people I’ve worked with agree!
“I was referred to John from someone in my mastermind group who told me he was really hard working. That’s no lie. I was blown away with John’s work ethic. I run a charity and wanted to try sending direct response sales letters to a list I had built over years to try and set a new donations record. John’s Discovery Process is so thorough that we had uncovered insights about our donors and volunteers I had never realized. John’s copywriting will serve our charity for years.” —Erwin Szeto, Burlington, Ontario, President and Co-Founder, Hamilton Basket Brigade
So, if the idea of a Discovery Process doesn’t fit the scope of your project because you need something quick and boilerplate on a minimal budget you’re welcome to hit the back button. It’s alright, you won’t upset me if you leave.
Because when I set out to do something, I want to do it right.
That means I’ll work with you to understand:
- Everything about your business – I want you to tell me your goals, not just for the project, but for your overall business as well.
- Your audience and how to define them – We’ll make customer personas/avatars (something clients doesn’t expect but usually find impressive). This ensures that the project will resonate not with the client’s preferences, but rather with the client’s customers instead.
- Who’s your competition and how to beat them – We’ll talk about your previous marketing efforts so far and assess how many people are competing in your market and look at what they’re doing.
After the Discovery Process I’ll then provide you with a Solutions Presentation that guarantees our project will get the results you’re looking for.
So, if you need a Toronto copywriter, put my words to work on your next project and see the difference that compelling copy can make for your business.
Sincerely,
John Cerpnjak
PS. Click here to see my list of copywriting services
