CHERRY CHAN PROFESSIONAL CORPORATION

CASE STUDY

Being seen as the leading authority on real estate taxation is not easy – to stand out, you have to make a statement.

CHALLENGE

As one of the top accountants at Deloitte, Cherry Chan was destined for taking the entrepreneurial path towards starting her own accounting practice. In order to succeed Cherry would need help devising a full scale marketing plan to grow her audience, generate high-quality leads and drive sales.

OUTCOME

A multifaceted plan was executed to grow the many touch points of the client’s business. Cherry Chan ranks in the #1 spot on Google for “real estate accountant” and has become the go-to professional for real estate investors across the GTA.

SCOPE OF PROJECT

SEO

Web Design

Email Marketing

Marketing Automation

Content Marketing

Social Media Marketing

Trade Show Marketing

SEE THE WEBSITE

Owning the #1 Spot in Google

When I first started working with Cherry, she had no website, no content and no leads. We got hard at work devising a content marketing strategy. After several long hours of keyword research over the course of many days, we knew exactly who our completion was online and how to beat them. All we needed to do was get writing.

Automation to Improve Business Communications

As a business grows so does it’s day-to-day operations become more complex. Marketing automation allows business owners to take what was once complex and make it simple again. Cherry was in need of an automated client onboarding solution.

Through the use of software tools like Infusionsoft and Zapier I was able to create an entirely robust automation solution that guided inbound prospects through a frictionless onboarding process. My work provided the client more efficient and thorough communications and increased customer satisfaction.

Top of Funnel Growth

Whether it is website, email or social media, my client experienced reliable linear growth trends while working together. Website traffic growth is a key metric for any marketer to track and improve because increasing traffic increases the number of potential customers the client can acquire. It also indicates the health of our top-of-the-funnel activities (i.e. social media, blog posts, email newsletter subscribers, etc. – the channels that drive new visits to the client’s website).