An Agency-Side Marketer Who Moves Fast, Thinks Strategically, and Delivers ROI.
Hey, I’m John Cerpnjak, let’s work together.
A Toronto-based freelance performance marketer—I specialize in helping marketing and advertising agencies plan, launch, and optimize high-performing paid media campaigns that drive real business outcomes for their clients.
Whether you need extra hands to scale campaign execution or senior-level support to shape strategy, I bring over 10 years of experience in digital marketing, advertising, and communications—with a strong focus on measurable performance.
What I Bring to the Table
I offer end-to-end support for performance-focused campaigns across a wide range of platforms including:
- Google Ads, Meta (Facebook/Instagram), Pinterest, TikTok, Spotify, and programmatic DSPs
- Deep experience with Google Analytics, Tag Manager, Looker Studio, Supermetrics, and full-funnel attribution
From strategy and setup to reporting and optimization, I act as a reliable extension of your in-house team—always focused on efficiency, ROI, and growth.
Online Advertising, Paid Media Strategy & Performance Marketing
With director-level strategy, my responsibilities typically involve overseeing and executing marketing campaigns with a strong focus on performance metrics and outcomes. My extensive martech stack comprises a range of powerful tools, including but not limited to Google Analytics, Tag Manager, Looker Studio, Supermetrics, Google Ads, Facebook Ads, Pinterest Ads, TikTok Ads, Spotify Ads, and other programmatic platforms.
WordPress Hosting, Design, Development & Management
Time and again my expertise in web hosting and domains management has been relied upon by business owners in order to meet their goals. I’ve proven myself to be a masterful front-end web designer and developer for my clients, using my work to elevate their messaging and brand.
