Today, marketers and advertisers have more choices than ever before in how and where to promote the products and services. As many businesses have learned, what works in traditional marketing does not always work well in digital and social media—and vice versa.
It takes a clear understanding of who your target audience is and their attention is being spent. Picking the right channels to advertise is dependent on knowing where your customers are spending their time, both off and online.
Most importantly, putting the proper analytics in place is essential to really understanding the conversions and results you’re achieving. This allows for insights and strategic creative to constantly be improved upon so integrated campaigns may perform stronger.